Adidas A-ZX8000 (deadHYPE), Berlin 2020

Adidas began a worldwide campaign to promote the Adidas ZX8000 sneaker model, 26 brands are selected for each alphabet of A to Z to have their own sneaker. From L for Lego, S for The Simpsons, J for Juventus etc, deadHYPE was selected for letter D. Being part of deadHYPE team from initiation to final release of the sneaker, we did collaborations with Future_Berlin (now Future_Brussels) on custominsing 100 unique pairs of the sneaker, a short film by Tabitha Swanson, 3D art from Zion König, a documentary about deadHYPE by LILINTERNET and a pre-release COVID-Friendly open-air cinema party during the pandemic in Berlin.


Sneaker orignal design concept from deadHYPE’s Bernard Koomson.

Special thanks to JNS at Overkill Berlin.

3D Render by Zion Koenig

Animation film by Tabitha Swanson :)

Photos by Nti & Zion Koenig