In collaboration with deadHYPE, we designed for Sony Music an immersive exhibition celebrating the 40th anniversary of Michael Jackson’s iconic Thriller album. Hosted in Düsseldorf for one weekend, the experience brought the spirit of Thriller to life through a series of meticulously crafted rooms that recreated key moments from the album’s legendary music videos.

Visitors could step into the Beat It café with themed drinks, walk through a reimagined Billie Jean set, and enter a full Thriller room featuring live dancers. All graphic and motion design was created by myself in collaboration with the Atttd team, while the physical experience was brought to life by NoFormat.