SIDNEY LEUNG
Works
Tommy Hilfiger x CLOT
Adidas Originals
Adidas UltraBoost
- Jägermeister
Michael Jackson Experience
Adidas
Intersport
Adidas A-ZX8000
deadHYPE x Adidas Originals
deadHYPE
Spotify
Klarna
Scrabble
Hypermarkt
Jägermeister x Pantone, 2023
Together with Atttd, we designed a limited edition packaging design for Jägermeister collaborating with Pantone, with two unique bottle. On one side celebrating Jagermeister’s flavour heritage of it’s signature taste, and on the other side celebrating it’s culture revolving around the brand. Each botttle comes with a unique trinket as collectible and two shot glasses in it’s respectable colour. With market on revolving the split between two colour. 3D animations created from the team are animated between them.
Together with Atttd, we designed a limited edition packaging design for Jägermeister collaborating with Pantone, with two unique bottle. On one side celebrating Jagermeister’s flavour heritage of it’s signature taste, and on the other side celebrating it’s culture revolving around the brand. Each botttle comes with a unique trinket as collectible and two shot glasses in it’s respectable colour. With market on revolving the split between two colour. 3D animations created from the team are animated between them.
Jägermeister 9556 Nights of Exploration, 2023
In collaboration with Atttd, we crafted a special packaging design for the limited release of Jägermeister 9556—named after the 9,556 nights (25 years) the spirit spent aging in barrels before its release. The packaging concept centers around wood as the primary outer material, reflecting the barrels used during maturation. A unique feature of the bottle is a hidden manifesto embedded within the design—only visible once the liquid is consumed, symbolizing the idea that true depth is revealed only through experience.
Beyond packaging, we developed a complementary marketing strategy, partnering with artist Mago Dovjenko to create an original artwork inspired by the product. The artwork was digitized into a series of NFTs, each corresponding to one of the limited-edition bottles. Every purchase came with a one-of-a-kind NFT, reinforcing the exclusivity of the release.
