Tommy Hilfiger x CLOT, New York & Shanghai 2022

For the Lunar New Year celebration, Tommy Hilfiger collaborated with Edison Chen’s Hong Kong streetwear brand CLOT to launch a collection blending East and West cultural influences. I led the art direction for both stills and motion, working closely with Tommy Hilfiger to craft a dual narrative. The story unfolds across two distinct "films," following the same protagonist—first, meeting friends in New York City, and then reuniting with family in Shanghai to celebrate the Chinese New Year festivities.

Shanghai