Clap for Clap
Social Media Campaign & Merchandise, Friedrich Naumann Stiftung, Berlin 2019

Initiated by RCKT. and German Friedrich Naumann Foundation for Freedom, a foundation in the Federal Republic of Germany devoted to the promotion of liberal principles and to political education. Clap for Crap campaign is the millennial’s “slow clap” confrontation to discriminations and intolerances in everyday life and online without the use of words. My involvement from helping the launch of the Yorck Kino cinema and YouTube advertisement, to developing GIPHY stickers for younger audience to use on social media platforms, and creating limited merchandise for influencers.


Directed by Johannes Schröder
Film Production by Czar

Project Art Direction Laura Mascarenhas
Concept, identity and text by RCKT.