Scrabble German Edition: Dialects, Berlin 2020

Packaging design and launch campaign design.

Mattel had a challege on how to market a new Scrabble German edition to attract a wider-spread german audience with particular millennials in mind. Together with RCKT, we came up with the concept of German dialects that bridges the localisation of the German language itself with German culture. From three edition currently of Berliner, Kolsch, Bavarian. Each edition has a custom Scrabble packaging design unique to each German state, with additional playing cards and guidebook.

All illustrations are drawn by myself, Pascal Schoushana & Aga Bertosz.
Project and text by RCKT.

On sale on Amazon.de.