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<channel>
	<title>SIDNEY LEUNG</title>
	<link>https://sidleung.com</link>
	<description>SIDNEY LEUNG</description>
	<pubDate>Fri, 25 Apr 2025 10:58:20 +0000</pubDate>
	<generator>https://sidleung.com</generator>
	<language>en</language>
	
		
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		<title>Untitled page</title>
				
		<link>http://sidleung.com/Untitled-page</link>

		<comments></comments>

		<pubDate>Fri, 25 Apr 2025 10:58:20 +0000</pubDate>

		<dc:creator>SIDNEY LEUNG</dc:creator>
		
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	<item>
		<title>Intersport</title>
				
		<link>http://sidleung.com/Intersport</link>

		<comments></comments>

		<pubDate>Wed, 09 Apr 2025 19:58:45 +0000</pubDate>

		<dc:creator>SIDNEY LEUNG</dc:creator>
		
		<category><![CDATA[]]></category>

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		<description>SIDNEY LEUNG

Works
Tommy Hilfiger x CLOTAdidas OriginalsAdidas UltraBoostJägermeister
Michael Jackson Experience
Adidas
-&#38;nbsp;Intersport
Adidas A-ZX8000
deadHYPE x Adidas Originals

deadHYPE
Klarna
ScrabbleHypermarkt

	
	Intersport 2024 Global Campaigns
In collaboration with Atttd, we led the creative direction for Intersport’s 2024 campaigns—spanning across multiple seasons and continents, from Berlin to South Africa to Lithuania.


Our role encompassed full-scope concept development, including storyboarding, photography treatments, and art direction across both still and motion assets. We directed both summer and winter campaigns, ensuring a cohesive visual narrative throughout. This was a full-package production, bringing ideas to life from initial concept to final execution across all channels.



	
	
	&#60;img width="1983" height="1323" width_o="1983" height_o="1323" src_o="https://cortex.persona.co/t/original/i/67b2b1862c16723520e3dbd9f3f1b0f55d77c25933111cf7b4d81883a953f8b1/download-7.png" data-mid="1403941" border="0" /&#62;&#60;img width="1966" height="1311" width_o="1966" height_o="1311" src_o="https://cortex.persona.co/t/original/i/14a86b5b5e1c1f30efc041a46e6f221cb5fcc838fec0e9c92ddfda24fda8b72d/download-6.png" data-mid="1403947" border="0" /&#62;&#60;img width="1311" height="1966" width_o="1311" height_o="1966" src_o="https://cortex.persona.co/t/original/i/b450b2af4a72697ec321b9b3ecc9104030abc6b70abf8f7d6c9f17a8d4123a59/download.png" data-mid="1403948" border="0" /&#62;
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</description>
		
		<excerpt>SIDNEY LEUNG  Works Tommy Hilfiger x CLOTAdidas OriginalsAdidas UltraBoostJägermeister Michael Jackson Experience Adidas -&#38;nbsp;Intersport Adidas A-ZX8000 deadHYPE...</excerpt>

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	<item>
		<title>MJ</title>
				
		<link>http://sidleung.com/MJ</link>

		<comments></comments>

		<pubDate>Tue, 08 Apr 2025 16:46:24 +0000</pubDate>

		<dc:creator>SIDNEY LEUNG</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">456490</guid>

		<description>SIDNEY LEUNG

Works
Tommy Hilfiger x CLOTAdidas OriginalsAdidas UltraBoostJägermeister
-&#38;nbsp;Michael Jackson Experience
Adidas
Intersport
Adidas A-ZX8000
deadHYPE x Adidas Originals

deadHYPE
Klarna
ScrabbleHypermarkt
	
	In collaboration with deadHYPE, we designed for Sony Music an immersive exhibition celebrating the 40th anniversary of Michael Jackson’s iconic Thriller album. Hosted in Düsseldorf for one weekend, the experience brought the spirit of Thriller to life through a series of meticulously crafted rooms that recreated key moments from the album’s legendary music videos.


Visitors could step into the Beat It café with themed drinks, walk through a reimagined Billie Jean set, and enter a full Thriller room featuring live dancers. All graphic and motion design was created by myself in collaboration with the Atttd team, while the physical experience was brought to life by NoFormat.
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&#60;img width="319px;" height="182px;" src="https://lh7-rt.googleusercontent.com/slidesz/AGV_vUe3xvwVe1KRu8yxBTAGUFgW2HaOyR-dNZfmb3RCosVWbECLAeJMTypZq7w7-boM1FRk9DBHWPNeyA0CfsHuuYJll3nuGXmKLHI34b8hnuNMeG6TdKvbttaUYyarVSs1Spz5oeDwdw=s2048?key=YF9EatyFeCvunHsOfZ78ENP3" style="width: 319px; height: 182px;"&#62;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#60;img width="1448" height="2048" width_o="1448" height_o="2048" src_o="https://cortex.persona.co/t/original/i/1085559a6e41c103031688ad03b5dc1ddf9aff0aa832324c4578839c95d7f8ce/unnamed.jpg" data-mid="1403836" border="0" data-scale="50"/&#62;

	&#60;img width="1448" height="2048" width_o="1448" height_o="2048" src_o="https://cortex.persona.co/t/original/i/5172b742581ecfb56965ebc06e0b1af50e6bdf8d069b407329944fe8ac662d25/unnamed-5.jpg" data-mid="1403897" border="0" data-scale="100"/&#62;
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	&#60;img width="1448" height="2048" width_o="1448" height_o="2048" src_o="https://cortex.persona.co/t/original/i/cb77c0159ca609be1991a929795ae0e781e3b04a96c02fa656fe98e45144016b/unnamed-2.jpg" data-mid="1403891" border="0" data-scale="100"/&#62;
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	&#60;img width="3617" height="5549" width_o="3617" height_o="5549" src_o="https://cortex.persona.co/t/original/i/f519331c23a4ee1fd87e4552185a15f03862e7326877e680b850897743d21390/_MG_4821.jpg" data-mid="1403890" border="0" /&#62;
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	&#60;img width="3566" height="5349" width_o="3566" height_o="5349" src_o="https://cortex.persona.co/t/original/i/a114e45b1bef4b0bc9f263ced24e3f9afb04dda14b59c726de21eb259154a54a/_MG_4571.jpg" data-mid="1403571" border="0" /&#62;
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	&#60;img width="3664" height="5573" width_o="3664" height_o="5573" src_o="https://cortex.persona.co/t/original/i/35c5955de36db7675254cabdc2144155f8e6855f311603ba6277cfcebe0a2a84/_MG_4508.jpg" data-mid="1403907" border="0" /&#62;
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	&#60;img width="800" height="450" width_o="800" height_o="450" src_o="https://cortex.persona.co/t/original/i/ac4066c123c99a87675f03b9e20f67b47f68f008fbdaf344b1c8a2ab7b3d223f/Deadhype_MJ_Stats_01-ezgif.com-video-to-gif-converter.gif" data-mid="1403914" border="0" /&#62;
	&#60;img width="800" height="450" width_o="800" height_o="450" src_o="https://cortex.persona.co/t/original/i/b9a56a02233bad35503a48042b4c3ddeb845e7078613ccdd714c7c0414c14f43/Deadhype_MJ_Stats_01-ezgif.com-video-to-gif-converter-1.gif" data-mid="1403915" border="0" /&#62;
	

</description>
		
		<excerpt>SIDNEY LEUNG  Works Tommy Hilfiger x CLOTAdidas OriginalsAdidas UltraBoostJägermeister -&#38;nbsp;Michael Jackson Experience Adidas Intersport Adidas A-ZX8000 deadHYPE...</excerpt>

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	<item>
		<title>Adidas</title>
				
		<link>http://sidleung.com/Adidas</link>

		<comments></comments>

		<pubDate>Sun, 06 Apr 2025 22:43:09 +0000</pubDate>

		<dc:creator>SIDNEY LEUNG</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">456469</guid>

		<description>SIDNEY LEUNG

Works
Tommy Hilfiger x CLOTAdidas OriginalsAdidas UltraBoostJägermeister
Michael Jackson Experience-&#38;nbsp;Adidas
Intersport
Adidas A-ZX8000
deadHYPE x Adidas Originals

deadHYPE
Klarna
ScrabbleHypermarkt


	Adidas 
Various designs for Adidas football and running, involving graphic design, motion design, Toolkits and retail graphics.
	
Adidas Adizero Adios Pro 3

&#60;img width="800" height="333" width_o="800" height_o="333" src_o="https://cortex.persona.co/t/original/i/659decec1807d5567280ded060933e57b1a1be124d6cc0dd4e13148b7fcb1010/AdiosPro3_Title_MAIN__1.gif" data-mid="1403377" border="0" /&#62;&#60;img width="1152" height="480" width_o="1152" height_o="480" src_o="https://cortex.persona.co/t/original/i/ce733c0cdee07f31e1c34c269ac1ca735cb72aba1f22a55584bbb1cfd5e07fe9/AdiosPro3_Grid_MAIN_COMP.gif" data-mid="1403378" border="0" /&#62;&#60;img width="800" height="450" width_o="800" height_o="450" src_o="https://cortex.persona.co/t/original/i/f910c366a36ee7ef42396747a333c21e1d8a4ea0f3e5399733b9d2dfbe626b8d/AdidasAdizeroAdiosPro3_BeyondFast_DotCom_2.gif" data-mid="1403451" border="0" /&#62;
	
&#60;img width="600" height="800" width_o="600" height_o="800" src_o="https://cortex.persona.co/t/original/i/14984466b8ab05fda6b7aca927287574fbb186cab46adf270e7356b83cf823c2/AdidasAdizeroAdiosPro3_Timer.gif" data-mid="1403379" border="0" /&#62;

Adidas PrimeStrung

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	&#60;img width="600" height="800" width_o="600" height_o="800" src_o="https://cortex.persona.co/t/original/i/61784d262c609caddc5e2334de5055f97393839ae70d9c444d5b2fe482fb30e9/Adidas_ENERGY_Solar_Control_Case-Study_Poster_Gradient.gif" data-mid="1403097" border="0" data-scale="88"/&#62;
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Bugatti x Adidas F50

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F50 Toolkit

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	&#60;img width="373px;" height="745px;" src="https://lh7-rt.googleusercontent.com/slidesz/AGV_vUcnGT4270ekzTQMx-qcI8BARLmDkaFFQx8cwkSRS8vGcKpcTUXOYjKD8kHwW05_F-AQnuMdqAy3EgMrmnrIObKbuj2NdlYzw82iJJiZYednxcJLE7pyCEFhUrJWvh8Ar8fe-ioOwA=s2048?key=bdnPCQkF78NMTwJbOupdyBcQ" style="width: 373px; height: 745px;"&#62;
&#60;img width="1600" height="900" width_o="1600" height_o="900" src_o="https://cortex.persona.co/t/original/i/2c1c967acaf19bf77f151bb23f0f7f8232610514980754763aa50ac1da5af7ea/unnamed-1.jpg" data-mid="1403564" border="0" /&#62;
	
</description>
		
		<excerpt>SIDNEY LEUNG  Works Tommy Hilfiger x CLOTAdidas OriginalsAdidas UltraBoostJägermeister Michael Jackson Experience-&#38;nbsp;Adidas Intersport Adidas A-ZX8000 deadHYPE...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

	</item>
		
		
	<item>
		<title>Adidas Running</title>
				
		<link>http://sidleung.com/Adidas-Running</link>

		<comments></comments>

		<pubDate>Sun, 06 Apr 2025 17:30:56 +0000</pubDate>

		<dc:creator>SIDNEY LEUNG</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">456468</guid>

		<description>SIDNEY LEUNG

Works

Tommy Hilfiger x CLOTAdidas Originals-&#38;nbsp;Adidas UltraBoostJägermeister
Michael Jackson Experience
Adidas
Intersport
Adidas A-ZX8000
deadHYPE x Adidas Originals

deadHYPE
Klarna
ScrabbleHypermarkt
	
	Adidas Ultraboost 21, 2023Creating a new kind of checkboost.Together with ATTTD, we used CGI to create the marker in 3D and bringing it to life in still and moving content. The result is a visual interpretation of energy return unlike any other before. Expressing energy at every level. 





	&#60;img width="2048" height="1448" width_o="2048" height_o="1448" src_o="https://cortex.persona.co/t/original/i/a10d9aa457bd58ae55e485545a8da2e25f345df3846346ce50a22efe7ddc356f/unnamed.jpg" data-mid="1403065" border="0" data-scale="100"/&#62;

&#60;img width="2048" height="886" width_o="2048" height_o="886" src_o="https://cortex.persona.co/t/original/i/a71ffbf520eacbbbcd7408a8fc77219e68645061ecfcd50fa2733b37b41f5807/unnamed-12.png" data-mid="1403069" border="0" data-scale="98"/&#62;

	&#60;img width="2048" height="1394" width_o="2048" height_o="1394" src_o="https://cortex.persona.co/t/original/i/031f29aec60c6c685c0fd7b0f2afd4fd5b336e319e1f84798a232e9c05eefd6e/unnamed-13.jpg" data-mid="1403066" border="0" /&#62;
	&#60;img width="2048" height="1365" width_o="2048" height_o="1365" src_o="https://cortex.persona.co/t/original/i/63248f804f816314b524ba53a47f9c964ab77fcc9cac1069fd52a74d316fe4fc/unnamed-4.jpg" data-mid="1403091" border="0" /&#62;
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	&#60;img width="1081" height="1351" width_o="1081" height_o="1351" src_o="https://cortex.persona.co/t/original/i/f3f9139e1c46641c0350163ce7f002c7b7ec38f13e8bcfda4a6c29b4d2bd0278/unnamed-8.jpg" data-mid="1403073" border="0" /&#62;
	&#60;img width="1080" height="1351" width_o="1080" height_o="1351" src_o="https://cortex.persona.co/t/original/i/cb1d24724d3dcaee7b3757642ff52369427cfaf2a4d95c91b712d9ed8e3ead0f/unnamed-9.jpg" data-mid="1403071" border="0" data-scale="100"/&#62;


	
&#60;img width="2048" height="2048" width_o="2048" height_o="2048" src_o="https://cortex.persona.co/t/original/i/a94fd8ca9f3d03a5204662085cdf5412cada25cde2f0cee6f110dd175b50c446/unnamed-1.jpg" data-mid="1403080" border="0" /&#62;
	&#60;img width="1081" height="1351" width_o="1081" height_o="1351" src_o="https://cortex.persona.co/t/original/i/3763bc52b68f017a99bef14c2d50425b3b8aa8640a7731b78e0c663bf264907c/unnamed-6.jpg" data-mid="1403077" border="0" /&#62;

&#60;img width="2048" height="1024" width_o="2048" height_o="1024" src_o="https://cortex.persona.co/t/original/i/8a7781b404309f10993a88d56c36af6c7bef02897ef2f20b922cad6143e362c4/unnamed-2.jpg" data-mid="1403079" border="0" /&#62;</description>
		
		<excerpt>SIDNEY LEUNG  Works  Tommy Hilfiger x CLOTAdidas Originals-&#38;nbsp;Adidas UltraBoostJägermeister Michael Jackson Experience Adidas Intersport Adidas A-ZX8000...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

	</item>
		
		
	<item>
		<title>Adidas Originals</title>
				
		<link>http://sidleung.com/Adidas-Originals</link>

		<comments></comments>

		<pubDate>Sun, 06 Apr 2025 14:09:54 +0000</pubDate>

		<dc:creator>SIDNEY LEUNG</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">456466</guid>

		<description>SIDNEY LEUNG

Works
Tommy Hilfiger x CLOT-&#38;nbsp;Adidas OriginalsAdidas UltraBoostJägermeister
Michael Jackson Experience
Adidas
Intersport
Adidas A-ZX8000
deadHYPE x Adidas Originals

deadHYPE

Klarna
ScrabbleHypermarkt
	Adidas Originals, 2024

 Four original talents from four different cities — a skateboarder, a dancer, a basketball player, and a DJ. In collaboration with ATTTD, we brought the Originals activation campaign to life in Germany.

The campaign spanned the full journey: from talent scouting to stills and motion production, all aligned with the global creative direction.
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	&#60;img width="2160" height="1350" width_o="2160" height_o="1350" src_o="https://cortex.persona.co/t/original/i/33e12269776afa8e6a44cc451aa816f0dd0e88b74d78b6bc62fa748a729610a7/AO_billboard.jpg" data-mid="1405637" border="0" /&#62;
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
About

Contact</description>
		
		<excerpt>SIDNEY LEUNG  Works Tommy Hilfiger x CLOT-&#38;nbsp;Adidas OriginalsAdidas UltraBoostJägermeister Michael Jackson Experience Adidas Intersport Adidas A-ZX8000 deadHYPE...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

	</item>
		
		
	<item>
		<title>Jagermeister</title>
				
		<link>http://sidleung.com/Jagermeister</link>

		<comments></comments>

		<pubDate>Wed, 02 Apr 2025 14:35:42 +0000</pubDate>

		<dc:creator>SIDNEY LEUNG</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">456434</guid>

		<description>SIDNEY LEUNG

Works
Tommy Hilfiger x CLOTAdidas OriginalsAdidas UltraBoost-&#38;nbsp;Jägermeister
Michael Jackson Experience
Adidas
Intersport
Adidas A-ZX8000
deadHYPE x Adidas Originals

deadHYPE
Klarna
ScrabbleHypermarkt
	Jägermeister x Pantone, 2023
Together with Atttd, we designed a limited edition packaging design for Jägermeister collaborating with Pantone, with two unique bottle. On one side celebrating Jagermeister’s flavour heritage of it’s signature taste, and on the other side celebrating it’s culture revolving around the brand. Each botttle comes with a unique trinket as collectible and two shot glasses in it’s respectable colour. With market on revolving the split between two colour. 3D animations created from the team are animated between them.
	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/1fe54dba642d01e4293a6eb2e6f38e354a50a270f85a5a489d7b284f2e42b8a1/unnamed.jpg" data-mid="1402896" border="0" /&#62;


	&#60;img width="2048" height="2048" width_o="2048" height_o="2048" src_o="https://cortex.persona.co/t/original/i/f77352ad563b00ba169260414e85e05e35ff55d47d86ba63320bc40d5bc8478a/unnamed-2.jpg" data-mid="1402907" border="0" /&#62;
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	&#60;img width="390px;" height="390px;" src="https://lh7-rt.googleusercontent.com/slidesz/AGV_vUdLxIr2Z4Qqd8EhrbP3QAfstkr0htS0YOQJQNspgxBZ324Uc9upfjWYrYzzAxFzdxjiOZCD41XJpKN5FsioWvYRd-aGVpLGZFrnGmyxD-PxrE_-tFC7F8ebjkg45XFBIPlG-B4b8g=s2048?key=bdnPCQkF78NMTwJbOupdyBcQ" style="width: 317.44px; height: 317.44px;"&#62;
	&#60;img width="390px;" height="390px;" src="https://lh7-rt.googleusercontent.com/slidesz/AGV_vUcYL7rrXcAPBtcy7ZUq2QnyP3PvT5PgtB5RGcVk1z9i2Kx6ebdh0SIAcYqYGtLJh1gAyv-77XXx9DqmRwBwlVfrKIOocpPGLFmGsWX9viXKPef9f-Iq054hcJAbYuXQ3nTRjniq-w=s2048?key=bdnPCQkF78NMTwJbOupdyBcQ" style="width: 317.44px; height: 317.44px;"&#62;
	&#60;img width="390px;" height="390px;" src="https://lh7-rt.googleusercontent.com/slidesz/AGV_vUe0eXW8CJ4z_lCaw6fZ7TnaDgbv5DLEySayQTYInNPqTdniaNnMXIPl_QxA52FndWvOHhNYEkPSi9HxxZo6WcHKV0uycdeCrzqf50eBkIuqhtcvEW4UQRKp91ZQ2hzFctbFqtDpNg=s2048?key=bdnPCQkF78NMTwJbOupdyBcQ" style="width: 317.44px; height: 317.44px;"&#62;
	&#60;img width="390px;" height="390px;" src="https://lh7-rt.googleusercontent.com/slidesz/AGV_vUehC4D5CiZNoJO64_ukcHUHYvZkYoNe9EygxDwYvE6jXCYv8RE3phcazFmDBZRhwtGeQjpbW0yO-JHJecm0uKb_uf3RqUc3907_q_U44ZPFUJt2Jm23QlJkq-O16bwjePJtn-Yn=s2048?key=bdnPCQkF78NMTwJbOupdyBcQ" style="width: 317.44px; height: 317.44px;"&#62;
	&#60;img width="390px;" height="390px;" src="https://lh7-rt.googleusercontent.com/slidesz/AGV_vUfhBK1JqdT_GqL-Mt8Z32d4VJ1X1HNbJdDLsbh1w1Y8EI-QfFEOcoHHEBurBh9Ho5fP7CxAb1XVzktAhuvkHjiR6wid4eI23JlRAGuwSRmoWhqXUno3d3PgEIvOAuoRcv_e17q4Hg=s2048?key=bdnPCQkF78NMTwJbOupdyBcQ" style="width: 317.44px; height: 317.44px;"&#62;
	&#60;img width="390px;" height="390px;" src="https://lh7-rt.googleusercontent.com/slidesz/AGV_vUfi1ukGGRp7iC6Vbv6qdO9hJOBYGP-tMxdJgzknbmEenKHygaDMW1vtU2tGzlJ0XbrDzf4fTFB70PGCZ_mq5fGvQvDWdV7W0JH9mEluOQYrr21CVwXgmbQq0PwlvZ2xP9uUIIMNjQ=s2048?key=bdnPCQkF78NMTwJbOupdyBcQ" style="width: 317.44px; height: 317.44px;"&#62;

	&#60;img width="760px;" height="1187px;" src="https://lh7-rt.googleusercontent.com/slidesz/AGV_vUfPtTsnx1IEydTp6fex4dpOGotCnpWjmXAZL0_PlYxFVCOmmnELI7DtiwJarUdXp6E5pjvSpZ42cQRi1qXS2A47fYkxcxHPX586L0HMX_-wfAxi2XQs_vgPV4Hytmo0b17NPo3kMw=s2048?key=bdnPCQkF78NMTwJbOupdyBcQ" style="width: 425.459px; height: 664.5px;" data-scale="43"&#62;
	
&#60;img width="1126" height="723" width_o="1126" height_o="723" src_o="https://cortex.persona.co/t/original/i/325aa7d210a77831bdc2ca06a17e8368f570e4e1d5654c82b08668e040d6aeb1/BrowserPreview_tmp.gif" data-mid="1402909" border="0" data-scale="70"/&#62;
Jägermeister 9556 Nights of Exploration, 2023
In collaboration with Atttd, we crafted a special packaging design for the limited release of Jägermeister 9556—named after the 9,556 nights (25 years) the spirit spent aging in barrels before its release. The packaging concept centers around wood as the primary outer material, reflecting the barrels used during maturation. A unique feature of the bottle is a hidden manifesto embedded within the design—only visible once the liquid is consumed, symbolizing the idea that true depth is revealed only through experience.


Beyond packaging, we developed a complementary marketing strategy, partnering with artist Mago Dovjenko to create an original artwork inspired by the product. The artwork was digitized into a series of NFTs, each corresponding to one of the limited-edition bottles. Every purchase came with a one-of-a-kind NFT, reinforcing the exclusivity of the release.

&#60;img width="2111px;" height="1187px;" src="https://lh7-rt.googleusercontent.com/slidesz/AGV_vUdDuNuoKY2vKJATBw78dXaS0_yovnGSkg9b6t-rS8bLvkzBlk1dorgHo2LHeTKk0PAha4a_FHA6cg7i0NmwFYTdnIe9iZwpjE1nDK2cY1_POIMjfLEZnesZckMfGERopYqrSbms=s2048?key=bdnPCQkF78NMTwJbOupdyBcQ" style="width: 1997px; height: 1122.9px;"&#62;
	&#60;img width="2111px;" height="1187px;" src="https://lh7-rt.googleusercontent.com/slidesz/AGV_vUeXOXtLOrHWMoraQtHhaDlnCqb7NQFaHdcPuX_h7ulWJ5q4OSSTcJcG2wJQo8h-Z9Cq6oAmlfpoQx-x9eeHuA5nubm10W-uc6QpajMjaiMORIojoeTVqrr1ZlOrAYtSbpEVx5op=s2048?key=bdnPCQkF78NMTwJbOupdyBcQ" style="width: 989.44px; height: 556.355px;"&#62;

	&#60;img width="1369" height="1920" width_o="1369" height_o="1920" src_o="https://cortex.persona.co/t/original/i/61bf65e742838973de4138f58bef3480ecf5d9a81f69ce53c48592cb24503191/Jaegermeister-9556-Nights-of-Exploration-Red-Dot-Design-Award-2024-2-2.jpg" data-mid="1402910" border="0" /&#62;


	&#60;img width="791px;" height="1187px;" src="https://lh7-rt.googleusercontent.com/slidesz/AGV_vUe8Xyn3xfG3iR-66a963eRzTxfGvzXH_qatUVZllTfqxqr3PJks41SIFLOZKMexLKWNI4JnUx0cZlcIFb4dphInQB45izP6vhnmdNTm12u-ww7EHpqa548ISRGOrLHFsYy9k24j7Q=s2048?key=bdnPCQkF78NMTwJbOupdyBcQ" style="width: 646.906px; height: 970.767px;" data-scale="99"&#62;
	&#60;img width="1365" height="2048" width_o="1365" height_o="2048" src_o="https://cortex.persona.co/t/original/i/a59bd5f952bd493e9fcb84e5808ef5824b1483fe79cd9c803fe38f0050fe164e/unnamed-8.jpg" data-mid="1402912" border="0" data-scale="99"/&#62;
	&#60;img width="1365" height="2048" width_o="1365" height_o="2048" src_o="https://cortex.persona.co/t/original/i/046fccc9064eb2ecb6fdf7f3ebb28e250022b7d628bd857aeb6418ecc58e39ff/unnamed-7.jpg" data-mid="1402913" border="0" data-scale="99"/&#62;
&#60;img width="351px;" height="593px;" src="https://lh7-rt.googleusercontent.com/slidesz/AGV_vUe0uj55e3D_J8sz2lcpKTc-J287I-Q7YwPbp-cYp15F-FhvpD5zPPai6vYjih6shK_tL_RKZHE1IutzReh9vebTd57ICFTFvj4MeJ6u_ofQtynCzXag4Zjv8o1hkqlpmZ37j7LG2g=s2048?key=bdnPCQkF78NMTwJbOupdyBcQ" style="width: 351px; height: 593px;"&#62;&#60;img width="351px;" height="593px;" src="https://lh7-rt.googleusercontent.com/slidesz/AGV_vUe0E5557x0kg_q07cv3SLOqkJOBMWrY3AF0JBmCVrgQyra7JjBXSypWIRYlEDv9OZIeF6yRi43nAkNpdo0b6atCJOol-WP0L1FfapjVSHf1cGeLxrThC3dn8UjRnZ9z0Sk7UR_p=s2048?key=bdnPCQkF78NMTwJbOupdyBcQ" style="width: 351px; height: 593px;"&#62;&#60;img width="351px;" height="593px;" src="https://lh7-rt.googleusercontent.com/slidesz/AGV_vUfyQsN4GQOadEEQN4DxpA1R3scGesOdaH7JJyZBLktj-2bLo1b1DTpblv75KwRbEPTlBZcRH30Xt_UoNGNZ7w7--9ZA96U5DwTVpWrvexKiYnBDBpCwE7ElkO8zwZ_1Tm0_z5L-2A=s2048?key=bdnPCQkF78NMTwJbOupdyBcQ" style="width: 351px; height: 593px;"&#62;

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About

Contact</description>
		
		<excerpt>SIDNEY LEUNG  Works Tommy Hilfiger x CLOTAdidas OriginalsAdidas UltraBoost-&#38;nbsp;Jägermeister Michael Jackson Experience Adidas Intersport Adidas A-ZX8000 deadHYPE...</excerpt>

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	</item>
		
		
	<item>
		<title>Tommy Hilfiger x CLOT</title>
				
		<link>http://sidleung.com/Tommy-Hilfiger-x-CLOT</link>

		<comments></comments>

		<pubDate>Fri, 16 Feb 2024 16:17:35 +0000</pubDate>

		<dc:creator>SIDNEY LEUNG</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">451745</guid>

		<description>SIDNEY LEUNG

Works
-&#38;nbsp;Tommy Hilfiger x CLOTAdidas OriginalsAdidas UltraBoostJägermeister
Michael Jackson Experience
Adidas
Intersport
Adidas A-ZX8000
deadHYPE x Adidas Originals

deadHYPE
Klarna
ScrabbleHypermarkt
	
Tommy Hilfiger x CLOT, New York &#38;amp; Shanghai 2022
For the Lunar New Year celebration, Tommy Hilfiger collaborated with Edison Chen’s Hong Kong streetwear brand CLOT to launch a collection blending East and West cultural influences. I led the art direction for both stills and motion, working closely with Tommy Hilfiger to craft a dual narrative. The story unfolds across two distinct "films," following the same protagonist—first, meeting friends in New York City, and then reuniting with family in Shanghai to celebrate the Chinese New Year festivities.
	

&#60;img width="2048" height="1536" width_o="2048" height_o="1536" src_o="https://cortex.persona.co/t/original/i/7c29369ca9170f368c9d2b3b34d2680430d9f0ffb06e161a2cc6b3c637ca77e2/unnamed.jpg" data-mid="1402878" border="0" data-scale="100"/&#62;
	&#60;img width="594px;" height="736px;" src="https://lh7-rt.googleusercontent.com/slidesz/AGV_vUdAFgiXO72EjQY5rkoAKyDAVTP4J-JiL5CJsQJY9bJh65qdQBmD_xJR3kKI17LHFX0aMbV8DBKDa05aFH_1ptioDP5E9bv-S0z3gr7Mkoo7FZtGCgwJMeap30Yj4HQRiOIrtW5_Qw=s2048?key=bdnPCQkF78NMTwJbOupdyBcQ" style="width: 401.751px; height: 497.792px;" data-scale="41"&#62;&#60;img width="1536" height="2048" width_o="1536" height_o="2048" src_o="https://cortex.persona.co/t/original/i/fe8b0d416493af1374349e69934d26059e00dfe0dd10e42ca5ecd505419d9772/unnamed-4.jpg" data-mid="1402885" border="0" data-scale="41"/&#62;

	&#60;img width="1055px;" height="1187px;" src="https://lh7-rt.googleusercontent.com/slidesz/AGV_vUe0VHuGgH0X1y3DzNqvXM4z4YvBKKMBaRhphnBPhAloLWG18UCR8uSpsd0n0inKRflrJM1PqBFzjTWquyJT4uIpvkNxUF4oFYIj1Nn00PEXLC9ebLvBcQNw52zKBcvdvp2rUmujQA=s2048?key=bdnPCQkF78NMTwJbOupdyBcQ" style="width: 979.88px; height: 1102.48px;"&#62;


	&#60;img width="518px;" height="648px;" src="https://lh7-rt.googleusercontent.com/slidesz/AGV_vUfIs4sAyIzQn5ng3a6Tffl7q93sqWDCplnysYXvONII5f8O4CsS4mKq0DoQ5Ezi-ZLi2XqH5MiZKBX3tLdX299l0E4Bq1mOFQYZKyo9wvZhykqtfixTmFV1H71i3dKjjb5iRer80Q=s2048?key=bdnPCQkF78NMTwJbOupdyBcQ" style="width: 518px; height: 648px;" data-scale="100"&#62;
	&#60;img width="518px;" height="648px;" src="https://lh7-rt.googleusercontent.com/slidesz/AGV_vUdvF3aVSLzIMZuvZn7DeSjz-K0sE2KhRiI4Kgm_laqS1TogDH-YUD1MoQcFONUcw06DJevAJFRZg1UklmsZuJsrU1kxJyPW-i2-vTahh0qNeA6Toy40xMzYZzel6aqJP1_vG65B5Q=s2048?key=bdnPCQkF78NMTwJbOupdyBcQ" style="width: 518px; height: 648px;"&#62;
	&#60;img width="518px;" height="648px;" src="https://lh7-rt.googleusercontent.com/slidesz/AGV_vUdp7uZHr_oKCHmRYsB4D0WV_0-DvdjHJ6SQos1id6xxtyjttc1q-oh0yZKFy38NCtd5b3sQzytdpvD4libIs9C-e35wMcS4wtSPCuZdy2r_adKg3mBlzcQtyvSC6TKP1ggxtPNHnw=s2048?key=bdnPCQkF78NMTwJbOupdyBcQ" style="width: 518px; height: 648px;"&#62;

	&#60;img width="1536" height="2048" width_o="1536" height_o="2048" src_o="https://cortex.persona.co/t/original/i/040e255751b3fb956c35e8c5644bd2add244ca5cc9f0be6dbb531b78929223ee/unnamed-2.jpg" data-mid="1402881" border="0" data-scale="100"/&#62;
	

&#60;img width="594px;" height="742px;" src="https://lh7-rt.googleusercontent.com/slidesz/AGV_vUedcYZG_eaDKD5JX-U0c_xFND0XLS8LHwD3B8sVRIQ5vjDfbEvx1YU8w48FQ1sGflPvgAwXgtnTGB6K6PCRGBmZMe-kL8WN-NyvabTX36qNFqPz64eBhk2SwhnJG8B8_BxeOEFa6g=s2048?key=bdnPCQkF78NMTwJbOupdyBcQ" style="width: 594px; height: 742px;"&#62;&#60;img width="589px;" height="736px;" src="https://lh7-rt.googleusercontent.com/slidesz/AGV_vUdnXzuLZUOVtA4mBaMrA5LrvCRVSw9Ob2fqgUrreEK_KLxbDEQySEMGYzHF7kOsh8FLuN9as90Xn9ecaBlMMk_b-aggexmquouBnaGItSo61cDliBjmAx-HP-nZM4gqVWk4Dgngwg=s2048?key=bdnPCQkF78NMTwJbOupdyBcQ" style="width: 589px; height: 736px;"&#62;

	Shanghai&#38;nbsp;
&#60;img width="1366" height="2048" width_o="1366" height_o="2048" src_o="https://cortex.persona.co/t/original/i/3e61c4b374447d8eb3c9f495ae91c07e4107f35144673e73964b59f5365809f6/unnamed-9.jpg" data-mid="1402890" border="0" /&#62;


	


&#60;img width="2048" height="1366" width_o="2048" height_o="1366" src_o="https://cortex.persona.co/t/original/i/d4472d39c477d5e34cbff3196f1f19d8ac49d298a54120d2bff4e376bc097283/unnamed-8.jpg" data-mid="1402889" border="0" data-scale="100"/&#62;
&#60;img width="518px;" height="648px;" src="https://lh7-rt.googleusercontent.com/slidesz/AGV_vUcQ-QyiKE1MAgfV7wB5dVKquNJ1-7d493jna39OI9KxAmhV5cFnnquyhCBX_2yu1EZ4I9fwwwrevkdWQ9HZtkFhkpGfHhJdnq2-Rf7v4DEsTBqIYRyMlvCgI2OGxuSnhM_1B1-4QQ=s2048?key=bdnPCQkF78NMTwJbOupdyBcQ" style="width: 518px; height: 648px;"&#62;



	&#60;img width="1366" height="2048" width_o="1366" height_o="2048" src_o="https://cortex.persona.co/t/original/i/27a24bef488ac1dd57236179f5e511a1d9c774e10e988c4a9a1cde89128a3e32/unnamed-11.jpg" data-mid="1402892" border="0" /&#62;
	&#60;img width="1366" height="2048" width_o="1366" height_o="2048" src_o="https://cortex.persona.co/t/original/i/e3f623cfbf1bae2797b45470d00a2d6e728910a6ba58716d83a00ed9e914e657/unnamed.jpg" data-mid="1402894" border="0" /&#62;
	&#60;img width="1366" height="2048" width_o="1366" height_o="2048" src_o="https://cortex.persona.co/t/original/i/49ba829dcc8c04980a0484cad84ff643802b35b8c49ba04c8724a69ebd4e7d04/unnamed-12.jpg" data-mid="1402893" border="0" /&#62;


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About

Contact</description>
		
		<excerpt>SIDNEY LEUNG  Works -&#38;nbsp;Tommy Hilfiger x CLOTAdidas OriginalsAdidas UltraBoostJägermeister Michael Jackson Experience Adidas Intersport Adidas A-ZX8000 deadHYPE...</excerpt>

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	<item>
		<title>Home</title>
				
		<link>http://sidleung.com/Home</link>

		<comments></comments>

		<pubDate>Fri, 15 Dec 2023 03:29:15 +0000</pubDate>

		<dc:creator>SIDNEY LEUNG</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">450453</guid>

		<description>Hi I’m Sidney. A communication designer originally from Hong Kong. Currently based in Berlin, I specialise in conceptual designs and freelance with a diverse range of clients to develop visual designs and communication strategies.Currently working as designer at ATTTD and art director with my collective&#38;nbsp;deadHYPE. You can catch me either at an event we organised in Berlin or me cooking a pop-up somewhere in Berlin focusing in spicy chinese food.
Open to collaborate on creative projects or just a beer.

	IG&#38;nbsp;
Request Portfolio

©2024</description>
		
		<excerpt>Hi I’m Sidney. A communication designer originally from Hong Kong. Currently based in Berlin, I specialise in conceptual designs and freelance with a diverse...</excerpt>

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	</item>
		
		
	<item>
		<title>CV</title>
				
		<link>http://sidleung.com/CV</link>

		<comments></comments>

		<pubDate>Tue, 12 Sep 2023 11:10:44 +0000</pubDate>

		<dc:creator>SIDNEY LEUNG</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">447792</guid>

		<description>ExperienceBYTE (Current)DesignerAugust 2020, Germany

RCKT.DesignerAugust 2018 - August 2020 Berlin, Germany
Two years working as a designer at RCKT., an berlin founded agency focused on brand digitalisation and advertisement campaigns. My role consist of mainly branding design, brand campaign executions and day-to-day communications with clients.&#38;nbsp; 


Studio Skulptur (fka. Omelette Collective)Co-FounderApril 2016 - April 2018 Berlin, Germany
Co-Founder of Omelette Collective, a freelance multidisplinary design agency consist of myself, Madeleine Berg and Emma Skaaning, now known as Studio Skulptur including Lana Belton. 



Start JudgeGillJunior DesignerAugust 2012 - August 2013 Cheung Wan, Hong Kong
Junior Graphic Designer for a global creative agency for one year. StartJG is a leading brand, retail and digital design consultancy based in the UK.
StudioMuchGraphic Design InternJune 2011 - September 2011 Central, Hong Kong
StudioMuch founded by Times Pang, specialising in branding, corporate identity, collateral development, packaging, environmental graphics and signage.  



Education 

Berliner Technischer KunsthochschuleBA Communication DesignApril 2014 - November 2017 Berlin, Germany

London College of Communication (University of Arts London)Foundation diploma in Art &#38;amp; DesignSeptember 2011 - September 2012 London, United Kingdom</description>
		
		<excerpt>ExperienceBYTE (Current)DesignerAugust 2020, Germany  RCKT.DesignerAugust 2018 - August 2020 Berlin, Germany Two years working as a designer at RCKT., an berlin...</excerpt>

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